Anurag Anant Mishra
Associate Director @诺华
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WORK HISTORY
Associate Director @诺华
EDUCATION
Bhabha Engineering Research Institute Bhopal
Bachelor's of Engineering, Computer Science and Engineering
ABOUT ANURAG ANANT MISHRA
Senior digital analytics and personalization leader with 16+ years of experience delivering enterprise-grade measurement, customer intelligence, and experimentation programs. Proven track record of building scalable analytics and CDP ecosystems across Adobe and Google platforms, enabling data-driven growth, compliant data strategy, and measurable business impact.Key Highlights16+ years leading web and mobile analytics, personalization, and experimentation across Adobe Analytics, Adobe Target, Google Analytics 360, and GA4.5+ years architecting and delivering Adobe Experience Platform, Real-Time CDP, Customer Journey Analytics, and Adobe Journey Optimizer.Specialist in privacy-by-design analytics aligned to GDPR, CCPA, and global consent standards.Led enterprise analytics transformations using Adobe and Google stacks with tag management system.Drives business growth by translating customer journey insights into optimization and revenue impact through experimentation and personalization.
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