Anuradha Anuradha Vittaldas Shiv

About Anuradha Anuradha Vittaldas Shiv

I started out building robots and industrial automation systems. Big, complex machines with software, hardware, and lots of moving parts—literally and figuratively. I loved the challenge. I loved watching a product evolve over time. And I loved seeing different teams come together to solve real-world problems. As I moved into senior product roles, I stayed close to the tech. I worked with engineers, shaped roadmaps, and helped bring products to life. But something kept bothering me: Why was it so hard to explain what we were building—and why it mattered?A lot of content about technical products feels. off. When engineers write, it’s often too dry—technically correct, but not engaging. When writers without a tech background write, they miss the beauty of the build. The decisions. The trade-offs. The deep thinking. What gets lost is the why. The thought behind each feature. The brilliance of the solution. The story underneath the product. And I couldn’t stop thinking about it. I got so obsessed with this gap that I started writing myself—about the products I worked on, what made them special, what we should be saying but weren’t. That’s how it started. What began as a side passion turned into something bigger. Now, I write for founders and teams who are building complex, technical products—and need someone who gets it. One thing I care about deeply: founders telling their stories. Not just what the product does—but why they’re building it. What they believe. What they’re struggling with. I often wonder: Why do so many founders wait until they’ve “made it” to share their journey? People want to root for real builders. For the messy middle. For the ones doing the hard things. That’s why I ghostwrite for founders who want to build an audience around their ideas and grit—not just their features. Today, I help tech founders and marketing teams across SaaS, eCommerce, analytics, and enterprise tech with- Blogs that explain what you\'re building and why it matters -Ghostwriting that helps founders show up online with clarity and consistency Case studies that sound like real customer stories—not sales slides If you\'re deep in the build and don’t have the time—or the words—to tell your story, I’d love to help. I speak tech. I understand product. And I write like someone who’s actually been there.If you want to talk,DM me here on LinkedInCall or WhatsApp:+91••••••••38 Email: a••••••••@gmail.com Book a call: https://anuradhashiv.com/contact/

Experience

1. B2b Content Writer

   Aurigo Software Technologies

   Jan 2024 — Present

   As a B2B Content Writer at Aurigo, I specialize in transforming complex topics in capital program management into clear, compelling long-form content. I collaborate closely with the in-house content team, developing strategic narratives that effectively introduce Aurigo\'s products to key audiences, primarily government agencies in the US. My work focuses on creating informative and engaging stories that highlight product benefits and solve the unique challenges faced by Aurigo\'s clients.

Education

• Sree Saraswati Vidya Mandira

  S. S. L. C.

• UCLA

  Certification , Career Exploration/Awareness Skills

• Bangalore University

  Bachelor of Engineering, Computer Science & Engineering

  2000

• National Institute of Technology Karnataka

  Master of Technology, Computer Applications

  2004

• Indian Institute of Management Bangalore

  Certfication, Management Program for Women Enterpreneurs

  2016

• Vijaya College

  P. U. C.

  1993