Anuradha Kothalawala
Growth Marketing Manager @ApplyBoard
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WORK HISTORY
Growth Marketing Manager @ApplyBoard
Evaluate characteristics of services or products that need to be advertised or promoted •Advise internal sales team on promotion strategies •Align strategies and initiatives with annual sales plans, marketing plans, and company goals •Plan and execute all major advertising/marketing campaigns for the South Asia market •Deliver highly targeted and relevant messaging to improve engagement and conversion through developing a thorough understanding of your segment and personas •Preparing communication material for internal and external audiences. •Optimize tactics and channel performance by ensuring key insights and channel best practices are provided, measured, and utilized. •Lead general assessment and reviews to distinguish the interests of key gatherings served by their association. •Design and implement programs/communication strategies to inform employees, clients, and the general mass regarding the business initiatives and policies •Track, analyze, and report on campaign performance to sales and marketing leadership •Prepare presentations, data reports for meetings, workshops, press releases •Coordinate and execute organizational webinars/events for publicity and information purposes •Answer written and oral inquiries regarding major campaigns •Assist in preparing reports, brochures, and other material
EDUCATION
Conestoga College
Graduate Certificate, Broadcasting Performance and Digital Media
ISC Paris
Master's Degree, International Luxury Business Management
University of Staffordshire
Bachelor's Degree, Business Administration
Mod´Art International
Master's Degree, International Luxury Business Management
Conestoga College
Graduate Certificate, Integrated Marketing Communications
CIM | The Chartered Institute of Marketing
Professional Qualification in Marketing, Marketing
ABOUT ANURADHA KOTHALAWALA
Growth Marketing Manager @ ApplyBoard | Ed Tech
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