Anuradha Verma
Brand Manager, Bingo! Snacks - ITC || MDI Gurgaon PGDM - Dean\'s Merit List || ITC PPO || SCAM 1992 Digital Campaign Copywriter
- Role
- Brand Manager at ITC Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anuradha Verma
Creative & results-oriented Sales & Marketing professional with ~1.5 years in brand…
Experience
Brand Manager
Jul 2023 — Present · Bengaluru, IN
Roles & Responsibilities:• Driving growth & market leadership of a Cr. business as owner & P&L manager for a brand portfolio of ₹400+ Cr.• Portfolio planning and extension through multiple New Product Interventions & successful launch of a 10 Cr.+ variant• Planning & executing integrated ATL campaigns for a 125K+ follower brand across digital, traditional & on-ground channels • Cross-functional collaboration across internal teams & external agencies to deliver Integrated Brand Plan & business objectivesKey Achievements & Learnings:• Defined brand positioning for portfolio by analysing consumer research & using NeedScope Analysis to boost brand health • Gained in-depth understanding of Consumer Behaviour and Trade Marketing & Distribution channel for FMCG businesses
Education
KJ Somaiya College of Engineering, Vidyavihar
B. Tech., Electronics Engineering
2015 — 2019
Atomic Energy Central School
HSC, SSC
Management Development Institute, Gurgaon
Master of Business Administration - MBA, Business Administration and Management, General
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