Anuradha Parthasarathi
SME- DV360|Amazon|TTD|Teads|Yahoo|GoogleAds|Meta
- Role
- Team Lead at Annalect India
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Anuradha Parthasarathi
I stumbled upon the world of Digital Marketing with Accenture and am now working as a Senior Analyst with expertise in Programmatic and Search platforms.Working majorly on DV360 Platform for media buying along with TTD, Teads, Amazon and Meta.• Handling Premium RTB Accounts and delivering efficient client side technology solutions focused on Programmatic Advertising.•Working directly with onshore Agencies and Advertisers & Account Managers.• Work closely with the technical team to monitor and propose improvements in the process for improved efficiency of product.• Real time bidding strategies, campaign management, and technical assistance.• Working closely with the entire region Clients, using DV360 and CM360 and other platforms to manage their Campaigns.• Reviewing and analyzing the quality of the Ad campaigns.• Analyzing reports and trends, and suggesting optimal solutions (Bids, Budgets, Pacing, Targeting, View-ability, etc) to ensure smooth delivery of the campaigns.• Troubleshooting requests from Agency partners related to Insertion Orders, Line Items, and Creatives based on client’s requirement.• Troubleshooting issues related to serving of different Ad formats, which include banner, Rich Media, Video and Mobile Ads.• Dealing with DV360-CM360 (Campaign Manager 360) & DV360-3rd Party discrepancies (impressions, clicks, conversions & billing).• Analyzing a campaign based on the reporting (Inventory Availability Report, General Reports, Billing Reports, Audience Performance Reports).• Being a Product update representative, proving all the information on new product features releases to the team, which helped them providing the correct information to the client and resolved the issue at the earliest.• Ensuring the Brand Safety for the all the type of campaigns.
Experience
Team Lead
Apr 2025 — Present · Hyderabad, IN
Education
Sree Vidyanikethan Degree College, A.Rangampet, Tirupati.
Bachelor of Science - BS, Microbiology, General
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.