Anuradha Iyer
FedEx | Ex-Aramex | IIM - Calcutta | ISB | MBA - Supply Chain & Marketing | Pricing Strategy | Revenue Management | Biz Analytics | Product Development | Bharatnatyam | Fitness Enthusiast | Adventure Seeker |
- Role
- Marketing Analyst- Senior at FedEx
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anuradha Iyer
Experienced MBA Marketing and Supply Chain Professional Driving Profitable Pricing…
Experience
Marketing Analyst- Senior
Jan 2021 — Present · Mumbai, IN
General• Extract key data from Oracle and Teradata Database systems and provideanalytical interpretation, reports, and recommendation to Senior Management.• Develop pricing in new markets by synthesizing economic data by sector and/ormarket and revise pricing in existing markets to execute on the organization’scommercial strategy.• Collaborate with the Sales team to provide yield recommendations for keystrategic accounts by performing profit-margin analysis in support of MiddleEast and Africa’s revenue and profit goals.• Communicate and present complex pricing concepts and pricing analysis to bothtechnical and non-technical stakeholders.• Project management• Develop, drive, and execute strategy for growth.• Drive large cross functional teams and projects, to deliver on goals and results.• New Product and market development & enhancement.• Develop and execute go-to-market pricing strategies.Marketing Operations• Plan, implement, and execute successful marketing and communication plan.• Collaborate with external partners and other cross-functional teams to developjoint programs.• Develop marketing processes to ensure seamless functioning.• Develop marketing and customer communication templates.• Assist with product development, pricing and new product and market launches.• With deep insights on logistics operations, collaborate with cross functionalteams to access the demand capacity situation and recommend pricingstrategiesAnalytics• Pricing analysis to determine optimal pricing levels.• Business performance analysis & performance reporting• Costing and customer profitability analysis.• Analytics (data extraction, manipulation, interpretation, and representation)• Customer segmentation and analytics• Identifying patterns and trends in data-sets and drawing key insights
Education
Indian Institute of Management, Calcutta
Advanced Programme in Supply Chain Management (APSCM)
2020 — 2021
University of Mumbai
MMS: Masters of management studies
2008 — 2010
Indian School of Business
Certification
2023 — 2023
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