Anuradha Balasubramanian

Director @Poshmark

Chennai, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2020 — Present

Director @Poshmark

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Launched Poshmark (a social commerce marketplace with global presence) in India and built local and global teams across strategy, product, marketing, community development, growth, customer success, design, PR, Communications, logistics and operations- Responsible for user and revenue growth, Product Marketing (incl GTM & product rollouts, social media, influencer mktg, community programs, partnerships) performance mktg, growth and creative design- Managed overall P&L for the marketplace including Marketing ops & Ad budgets- Building & executing new initiatives in international geogs like Live selling, Cross border trade- Building a CoE (centre of excellence) for product marketing, growth, retention, analytics in IN serving international geographies.

EDUCATION

2000 — 2002

Symbiosis Institute of International Business

Masters in Business Administration (PGDBM / MBA - International Business), Business, Management, Marketing, Strategy

1996 — 1999

Shri Ram College of Commerce (SRCC)

Bacherlor's in Commerce (Hons.), Business management

SKILLS

LeadershipVendor ManagementProduct MarketingTeam ManagementEntrepreneurshipMarketing ManagementBusiness AnalysisAccount ManagementTrainingBusiness StrategyManagementE-LearningStrategyMarketing StrategyMentoringSalesProduct DevelopmentProgram ManagementProduct ManagementBusiness DevelopmentNew Business DevelopmentChannel PartnersMarketingKey Account ManagementGo-to-Market StrategyBrand Management

ABOUT ANURADHA BALASUBRAMANIAN

With over two decades of experience, I specialize in driving growth and operational…

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Anuradha Balasubramanian — Director at Poshmark in Chennai, IN | Unifers