Anuradha Bajpai
Sr Director Marketing Analytics and Business Intelligence @Certatude Solutions
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WORK HISTORY
Sr Director Marketing Analytics and Business Intelligence @Certatude Solutions
Philadelphia, PA, US
EDUCATION
Fox School of Business at Temple University
Master's degree, Business Analytics
JSS ACADEMY OF TECHNICAL EDUCATION, NOIDA
Bachelor's degree, Mechanical Engineering
ABOUT ANURADHA BAJPAI
Marketing Analytics, Data Science & Business Intelligence LeaderWith over 6 years of proven experience, I drive data-powered strategies across B2B and B2C enterprises. I specialize in advanced analytics, dashboard development, and machine learning applications, focusing on optimizing marketing performance and deepening customer insights.I bring extensive expertise in project management, executive-level stakeholder collaboration, and team leadership, consistently delivering measurable results that fuel revenue growth and elevate customer engagement. Passionate about harnessing data, I focus on operational efficiency, process automation, and business impact through innovative analytics and business intelligence solutions.In addition to my analytics and data science expertise, I bring 5+ years of experience in digital marketing consulting, customer service, and business management—equipping me with a holistic, strategic perspective to address complex challenges and align analytics with broader business objectives.Core Competencies • Executive Stakeholder Communication & Cross-Functional Collaboration • Strategic Thinking & Problem Solving • Project Management & High-Performing Team Leadership • Machine Learning Model Development & Deployment • Data Acquisition & Analytical Insights (SQL, Python) • Data Storytelling & Visualization (Tableau, Looker Studio) • Marketing & Analytics Platforms (Adobe Analytics, Google Analytics)
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