Anuradha Anupkumar

Content strategist, writer and editor with 18 years experience

Role
Senior Manager - Group Corporate Communications at Tata Group
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Anuradha Anupkumar

I am a writer, editor and content strategist with 16+ years of experience in print and…

Experience

  1. Senior Manager - Group Corporate Communications

    Tata Group

    Oct 2015 — Present · Mumbai, IN

    Built the Tata group’s strategy for its social media platforms, drawing on insights from listening tools and analytics. Shaped paid and organic campaigns for the group’s social channels. • Agency collaboration to create impactful, engaging content, aligned with the brand’s communication goals. • Track engagement on brand content to determine actions/ responses on a real-time basis.• Determine content strategy, and create and edit content for the group corporate website in its 150th year. • Work with internal brand, sustainability, media and publishing teams to achieve business objectives.

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Anuradha Anupkumar — Senior Manager - Group Corporate Communications at Tata Group in Mumbai, MH, IN | Unifers