Anuradha Anupkumar
Content strategist, writer and editor with 18 years experience
- Role
- Senior Manager - Group Corporate Communications at Tata Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anuradha Anupkumar
I am a writer, editor and content strategist with 16+ years of experience in print and…
Experience
Senior Manager - Group Corporate Communications
Oct 2015 — Present · Mumbai, IN
Built the Tata group’s strategy for its social media platforms, drawing on insights from listening tools and analytics. Shaped paid and organic campaigns for the group’s social channels. • Agency collaboration to create impactful, engaging content, aligned with the brand’s communication goals. • Track engagement on brand content to determine actions/ responses on a real-time basis.• Determine content strategy, and create and edit content for the group corporate website in its 150th year. • Work with internal brand, sustainability, media and publishing teams to achieve business objectives.
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