Anupkumar Singh

About Anupkumar Singh

At The Digital Company Services Ltd, I lead end-to-end performance marketing strategies…

Experience

1. Performance Marketing Manager

   T-Rex Agency

   Jun 2022 — Present · Pune, IN

   Achievement- Managed Google Ads campaigns for a B2B restaurant software brand and successfully acquire 4,500+ quality leads in 2 years. Reduced cost-per-lead by 57% from ₹3,600 to ₹1,500- Managed lead generation campaign for Mandsaur University, driving over 3,500 leads across diploma, degree, and master\'s programs through strategic Google Ads & Meta Ads campaigns & secured 300+ successful admissions- Planned & executed a lead generation campaign for nursery to 8th-grade school admissions in Undri, achieving over 400 inquiries, reducing CPL by 28% from ₹250 to ₹180, and securing 60+ admissions in 4 months- Spearheaded targeted performance marketing campaigns for a leading Pune-based real estate company, resulting in the acquisition of over quality leads, a notable 36% reduction in CPL of Facebook ads from ₹570 to ₹360, and the sale of 260+ residential flats- Conceptualised and executed Facebook advertising campaigns for an activewear brand, driving the sale of over 8,500 activewear products within a year, and achieving a significant 62.5% reduction in the cost per acquisition (CPA) from ₹1200 to ₹450- Lead generation for the agency to get more clients successfully generated 800+ leads monthly through meta ads. Amongst them, 5 clients converted and the rest in follow-up and pipeline.

Education

• Savitribai Phule Pune University

  Master of Digital Media and Communication Marketing

  2017 — 2019

• Sardar Patel Mahavidyalaya, Chandrapur

  Bachelor of Arts - BA

  2014 — 2017

• Lavenir Institute of Professional Studies

  Advance Digital Marketing

  2019 — 2019

• JSPM's Jayawant Institute of Management Studies, Tathawade, Pune

  Master of Business Administration - MBA

  2017 — 2019