Anupriya Singh
Business, Marketing & Partnerships - Believe Music
- Role
- Head - Catalogue Business at Believe
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anupriya Singh
With over 12+ years of experience in music and entertainment marketing, I have had the greatest opportunities to work in different sectors within the industry that ultimately help bring the best of South Asian content to the rest of the world. I am passionate about creating and curating engaging and relevant content campaigns for diverse audiences, leveraging new media, brand synergies and digital platforms, and fostering a culture of creativity and excellence.At my current role at Believe Music, I\'m heading the Catalogue business along with leading marketing initiatives to help maximise the potential of all our acquired catalogue - including Ishtar Music (formerly called Venus Music) and Ishtar Punjabi (formerly known as White Hill Music). Prior to this, I was the Associate Director of Marketing for APAC and UK at Zee5 Global, one of the largest South Asian OTT platforms in the world, where I would lead marketing, strategic partnerships and content promotions that would lead to revenue generation and on-boarding susbcribers. At JioSaavn, I led marketing, distribution and artist relations for JioSaavn\'s in-house music label - Artist Originals, before branching out to more brand building centric role.At Sony Music India, I was managing the Bollywood Repertoire and co-leading the development and deployment of marketing strategies and innovative release plans for over 60+ Bollywood Soundtracks and Independent POP Artists
Experience
Head - Catalogue Business
Aug 2024 — Present · IN
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor's Degree, Business Administration and Management, General
2009 — 2012
ARYA VIDYA MANDIR (JUHU)
ICSE, Commercial Studies
2007
Skills
- Digital Marketing
- Microsoft Office
- Client Co-Ordination
- Project Management
- Social Media
- Advertising
- Magazines
- Creativity Skills
- New Media
- Marketing
- Look Development
- Client Relations
- Marketing Communications
- Creative Direction
- Creative Writing
- Project Planning
- Social Media Marketing
- Public Speaking
- Team Leadership
- Public Relations
- Style Manager
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