Anupriya Bedi
Technical Project Manager @MAP
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WORK HISTORY
Technical Project Manager @MAP
ON, CA
EDUCATION
Delhi University
Bachelor of Arts (BA), Public Relations, Advertising, and Applied Communication
IGNOU (Regular)
MA, Electronic Media
SKILLS
ABOUT ANUPRIYA BEDI
Salesforce Certified Marketing professional with 9+ years of experience in Project Management, Campaign Management, CRM operations with expertise in Campaign Planning, Strategy & Executing. Experience in end-to-end execution of digital campaigns where I work closely with designers, data analysts, developers, QA. Experience working in varied domains including Telecommunications, Healthcare, Food, Travel, and E-Commerce.EXPERTISE INCLUDES:• Automation Platforms - Salesforce Marketing Cloud, Power BI, IBM Watson, Pardot • Channel Marketing - SEO, SEM, Affiliate, Push Notifications, SMS, Homepage, Pay Per Click• Lead Generation – Lead Nurturing and Lead Scoring• Performance Metrics - ROI, GM, Open rate, Click rate, impression, Visits, conversion, share% age• Strategy - Innovative Strategic Campaign Planning, Product Life Cycle, Research & Development • Project Management Tools – Asana & JIRA• Stakeholder/ Cross Functional Management – Leadership & Team Building, Mentoring
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