Anupreet Kaur
Marketing Communications Professional @ Iris Software Inc. | Developing Engaging Content
- Role
- Associate Manager - Marketing & Communications at Iris Software Inc.
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Anupreet Kaur
Over 13 years of experience learning and evolving through different areas, including journalism, content writing, social media, and marketing communications. The crux of all my work revolves around writing – my ultimate source of joy. With my inclination towards non-technical writing, I have expertise in various types of writing such as storytelling, rewriting, editing, and different styles and formats. And of course, I ensure adding a touch of innovation in my work. Above and beyond my professional skills, I\'m a passionate chocolatier and film critic with a deep desire to travel and discover new places. Whether crafting chocolates or dissecting cinematic narratives, I find joy in the art of creation and storytelling. And, of course, good music is a bonus.
Experience
Associate Manager - Marketing & Communications
Aug 2021 — Present · Noida, IN
Planning, writing, and editing content for internal communication materials such as news flashes, newsletters, news snippets, and internal emails- Analyzing metrics related to internal communications and improving strategies through polls, surveys, and employee engagement ratings- Developing content for client communications and collaterals- Writing featured articles and blogs for advertorials, leadership bytes, and print/online advertisements - Creating content for the company\'s news and events section and managing its social media accounts - Writing scripts for videos created specifically for clients and internal and external promotions - Drafting collaterals and GIF layouts for communication materials- Ensuring consistent messaging and branding across all communication pieces - Undertaking PR initiatives such as award participation, advertorials, and interviews- Editing, proofreading, and conducting QA checks for all types of documents, including case studies, POVs, and success stories
Education
Delhi School of Internet Marketing
Certified Digital Marketing Master, Marketing
2022 — 2022
IMT Ghaziabad Distance Learning
Two-Year Post Graduate Diploma (Correspondence), Marketing/Marketing Management, General, First Division
2014 — 2016
DAV College, Chandigarh
Bachelor’s Degree, Business/Commerce, General, First Division
2006 — 2009
Government College for Girls, Chandigarh
Post Graduate Diploma, Mass Communication/Media Studies, First Division
2010 — 2011
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