Anupaul Debnath

Senior Marketing Intelligence Manager @CLARK

Berlin, DE

Developed and executed data-driven marketing strategies and campaigns aligned with company objectives, driving measurable business growth- Reported directly to CMO; lead, mentored, and managed a high-performing marketing analytics team, fostering a collaborative and results-oriented culture- Owned end-to-end marketing planning and budgeting(€21M) across products, regions, channels, and customer segments- Collaborated closely with Product and CRM teams to develop impact analyses, conduct incrementality tests, and leverage tools like Adjust (MMP) and Superset (BI) to drive data-informed strategy & execution- Built and maintained strong partnerships with external agencies, vendors, and internal stakeholders to support and scale marketing initiatives- Developed and implemented advanced attribution models and Marketing Mix Modeling mapping conversion values to channels and driving a 20% increase in ROAS- Led the design and analysis of A/B experiments to optimize marketing strategies, leveraging statistical methods to evaluate performance and boost conversion rates by 15%.

Emlyon Business School

International MBA, Marketing & Luxury Management

West Bengal University of Technology, Kolkata

Bachelor of Technology (B.Tech.), Information Technology