Anupam Paudel

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANUPAM PAUDEL

As an Integrated Marketing Manager and Growth Strategist, I bring a proven track record of architecting high-ROI digital campaigns for complex corporate sectors and top-tier global brands. In my current role, I focus on the North American market, apply industry expertise to elevate B2B marketing strategies, drive targeted demand generation, support corporate growth and drive high-value client acquisition.My extensive digital management portfolio spans recognizable brands including FreshCo, Xoom, AUDI, Volkswagen, Sears Canada, Nielsen, and Green Circle Salons. I specialize in designing spot-on integrated marketing ecosystems—from orchestrating complex, cross-channel digital campaigns to executing robust search and paid advertising strategies. I have successfully led cross-functional teams and overarching social media campaigns, working collaboratively with clients and vendors to execute high-level brand plans. By overseeing multiple programs and teams simultaneously, I ensure that overarching business objectives are translated into actionable, results-driven digital tactics.As a strong networker with excellent interpersonal and business communication skills, I excel at bridging the gap between technical execution and executive strategy. I am a self-motivator and an efficient team player, deeply invested in team development.Core Specialties:Strategy & Planning: Integrated Marketing Strategy, Customer Journey Mapping, Buyer Personas, Demand Generation, Sales Enablement, Media Planning.Digital Execution & Automation: Marketing Automation, Lead Nurture Programs, SEM/PPC/SEO, Paid & Organic Social Media, Email Marketing, Website Strategy & Design, Content Creation.Optimization & Leadership: Campaign Optimization, Analytics & ROI Reporting, Team Leadership, Project Management & Control, Client & Vendor Relations.