Anupama Shankar

About Anupama Shankar

I take care of Branding at Maveric Systems, crafting how the brand is positioned, experienced, and trusted across markets, clients, and talent. My role sits at the intersection of brand, content, and leadership, where long-term brand equity matters more than short-term visibility.My career began in agencies, where I spent close to nine years leading content teams and building digital campaign narratives across industries, including fashion, automobiles, technology, and lifestyle. Moving into the brand side allowed me to apply that breadth to building a brand over time across content, employer branding, GTM narratives, sales enablement, events, and regional visibility initiatives. Across roles and formats, one pattern has consistently guided my decisions: strong brands are built through judgment, relevance, and restraint - not volume alone.As marketing is increasingly shaped by AI-influenced discovery and decision journeys, I am focused on how content strategies must evolve - moving from reach-driven execution to outcome-led thinking, clearer brand narratives, and integrated content systems. The goal is to ensure brands remain visible, credible, and contextually relevant not just to audiences, but also to the platforms and models shaping how discovery and evaluation now happen.Feel free to DM if you’d like to exchange perspectives on brand, content, and navigating this shift thoughtfully.

Experience

1. Manager - Marketing

   Maveric Systems Limited

   Dec 2023 — Present · Chennai, IN

Education

• Ethiraj College for Women,Chennai

  Bachelor of Business Administration (BBA), Management

  2009 — 2012

• Coventry University

  Master of Business Administration (M.B.A.), International Marketing

  2012 — 2013

Skills

• Social Media Measurement
• Social Media Marketing
• Powerpoint
• Strategic Planning
• Marketing Strategy
• Business Development
• Digital Marketing
• Business Strategy
• Campaign Strategies
• Marketing Research
• Sales Management
• Social Media
• Content Writing
• Market Research
• Marketing Management
• Event Management
• Microsoft Office
• Sales
• Marketing Communications
• Online Advertising
• Content Management
• Retail