Anupama Rajan

About Anupama Rajan

With 8 years of experience in product management and marketing, I possess expertise in product growth strategy, Go-to-Market strategy (GTM), Feature prioritization, Engineering team management, niche customer segmentation/targeting, survey/webinar creation, experimentation and cross collaboration.My charters have panned across Product, Strategy and Marketing, including creating roadmaps, monitoring performance, and providing recommendations for product enhancements. Additionally, I\'ve partnered with Machine Learning teams for automation and optimization in both B2B and B2C ecosystems. I have also worked extensively with technical sales reps to create educational materials, conduct webinars and identify innovative solutions to blockers.With a tenure of ~5 years at Amazon in Product Management, I\'ve gained comprehensive cross-functional exposure by collaborating with teams such as Marketing, Engineering, Legal, Finance, Customer Support, and Brand.

Experience

1. Sr Product Manager (Growth) Payments

   Amazon

   Nov 2022 — Present · Seattle, WA, US

   Reported to the Director of Product and led the product roadmap to launch Venmo as a payment option on Amazon, including resourcing, budgeting, targeting and securing buy-in from external stakeholders which led to +3M adoptions.• Led a team of SDEs and collaborated across marketing, design, legal, and QA teams. Prioritized features by balancing user needs, business goals, and technical feasibility. Monitored product performance, integrated user feedback for improvements, and launched six features in 2022/23.• Spearheaded efforts to identify and develop innovative marketing products, devised strategies for traffic management, and effectively mobilized and allocated engineering resources. Launched five new products, generating 200 million impressions per quarter with +4M customer engagement.• Collaborated with Amazon CloudSearch team integrating machine learning for intent recognition, synonym detection, and personalized ranking to improve search relevance.(+22% search success |+15% user engagement)• Redefined key success metrics and developed a reporting framework to track weekly, monthly, and quarterly performance, providing clear visibility of product impact to the VP of Payments and his entire organization.• Partnered with Machine Learning team to develop niche high propensity target segments by deep-diving into historic customer behavior which helped increase Transaction Processing Value by 8% and Spend Activation Rate by 20%.• Conducted a comprehensive analysis of the US payments ecosystem, identified key vendors, presented a detailed SWOT assessment to leadership, and facilitated their onboarding on Amazon.com; Cost savings of ~$25M per annum.

Education

• Pace University - Lubin School of Business

  Master's Degree, Customer Intelligence and Analytics

  2014 — 2015

• Career For Women

  Bachelor's Degree, Business/Commerce, General

Skills

• Regression Analysis
• Quantitative Research
• Marketing Research
• Research
• Spss Statistics
• Business Analysis
• Finance
• Sql
• Data Analysis
• Market Research
• Spss
• Microsoft Excel
• Business Development
• Team Management
• R Programming Language
• Qualitative Research
• Financial Analysis
• R
• Data
• Tableau
• Microsoft Office
• Analytical Skills
• Project Management
• Business Strategy
• Statistics
• Pattern Recognition
• Business Analytics
• Analysis