Anupama Mishra

Country Head Agency Development @Segumento

Mumbai, IN

Joined Segumento as the Agency Relationship and Sales Head has been an exciting and transformative experience. With a background in digital advertising and a strong network within the industry, I embarked on this journey to expand Segumento’s presence and drive strategic partnerships.Building Relationships with AgenciesOne of the key aspects of my role has been strengthening relationships with major ad agencies, including WPP and IPG. Through consistent engagement, I have successfully positioned Segumento’s offerings—Custom Audience, Profile Enrichment, and Location Intelligence—as essential tools for enhancing targeted marketing campaigns. My next focus is on establishing a strong collaboration with Havas, further extending our market influence.Strategic Growth and Pipeline DevelopmentMy efforts have been directed toward not only maintaining existing partnerships but also creating a robust sales pipeline. Meetings with teams from Fulcrum and Matrix have been instrumental in aligning our goals and ensuring steady growth for February and March. By assessing return on investment (RO) status and refining our approach, I continue to drive revenue and optimize performance.Expanding Segumento’s OfferingsWith a deep understanding of the market’s needs, I have played a crucial role in positioning Segumento’s three core offerings as must-have solutions. By demonstrating how our data-driven insights can revolutionize audience targeting and marketing intelligence, I have helped agencies and brands unlock new potential.Looking AheadAs I continue my journey at Segumento, my goal remains clear—fostering stronger relationships, driving revenue growth, and making Segumento the go-to partner for data-driven marketing solutions. By leveraging my industry expertise and deep connections, I aim to take Segumento to new heights in the coming months.This journey is just the beginning, and I look forward to achieving even greater milestones ahead.

NKT college 🎭 Arts

HSC, Arts, Entertainment, and Media Management

Mumbai University Mumbai

BMM, BMM (Bachelor of Mass Media) Advertising