Anupam Kichloo
Marketing - Growth | Performance | Creative
- Role
- Senior Category Marketing Manager at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anupam Kichloo
Growth-driven marketing leader with 14+ years across Amazon, Myntra, Tata CLiQ, and Wildcraft, delivering sustained revenue acceleration and digital transformation. Expert in building 0-to-1 growth engines, leading cross-functional teams, and translating data into strategy for large-scale consumer businesses. Known for balancing brand storytelling with performance efficiency, driving double-digit category growth, and shaping go-to-market playbooks that align marketing outcomes with P&L goals.
Experience
Senior Category Marketing Manager
Oct 2023 — Present · Bengaluru, IN
Delivered 30% YoY category growth vs single-digit platform average through full-funnel playbooks.• Achieved record 55 bps CTR improvement via experimentation frameworks and creative testing.• Directed 10+ member cross-functional team spanning product, creative, and analytics.• Led ‘ASAP’ global paid-social initiative, unlocking scalable catalogue campaigns for multiple geos.• Managed 360° marketing plans for major feature launches with measurable business outcomes.
Education
Army School Damana, J&K
University Of Mumbai, Sciene
1999 — 2007
University of Mumbai
Bachelor of Engineering (B.E.), EXTC
Skills
- Google Analytics
- Brand Management
- Youtube
- Online Advertising
- SEO
- Microsoft Powerpoint
- Competitive Analysis
- Microsoft Word
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Logistics
- Qualitative Research
- Product Management
- Paid Search Campaigns
- Digital Marketing
- Keyword Research
- Team Management
- CRO
- Linkedin Advertising
- Youtube Analytics
- Search Engine Optimization
- Online Marketing
- Search Engine Optimization (SEO)
- Conversion Rate Optimization
- Google Adwords
- Customer Relationship Management (Crm)
- E-Commerce
- Marin Software
- Content Management
- Search Engine Marketing (Sem)
- Facebook Marketing
- Landing Page Optimization
- Project Management
- Ppc
- Sem
- Display Advertising
- Pay Per Click (Ppc)
- Budget Management
- Analytics
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