Anupam Basu

A storyteller crafting strategic, impactful brand solutions that create buzz. Has expertise in creative direction, team management, brand strategy, and integrated campaign development.

Role
Executive Creative Director at Ulka
Location
Mumbai, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Anupam Basu

Anupam Basu brings over 18 years of experience in advertising and is passionate about the idea that every brand has a unique story waiting to be told. He considers himself a storyteller at heart. Currently, Anupam serves as the Executive Creative Director at FCB Ulka Mumbai, where he manages key brands for the agency. His role involves leading a creative team, overseeing briefs, presenting campaigns, and ensuring that the work generates buzz and drives results for both the business and the agency. With a strong affinity for creative strategic thinking and a keen eye for detail, Anupam is committed to delivering impactful, high-quality work. Throughout his career, he has worked on a wide range of notable clients, including Tata Motors, ICICI Bank, Unilever brands such as Fair & Lovely, Knorr, Rin, Lux, P&G\'s Rejoice and Shiksha program, Johnson & Johnson brands like Listerine and Benadryl, L\'Oréal\'s Garnier, and many more.

Experience

  1. Executive Creative Director

    Ulka

    Jun 2023 — Present · Mumbai, IN

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Anupam Basu — Executive Creative Director at Ulka in Mumbai, IN | Unifers