Anupam Basu
A storyteller crafting strategic, impactful brand solutions that create buzz. Has expertise in creative direction, team management, brand strategy, and integrated campaign development.
- Role
- Executive Creative Director at Ulka
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Anupam Basu
Anupam Basu brings over 18 years of experience in advertising and is passionate about the idea that every brand has a unique story waiting to be told. He considers himself a storyteller at heart. Currently, Anupam serves as the Executive Creative Director at FCB Ulka Mumbai, where he manages key brands for the agency. His role involves leading a creative team, overseeing briefs, presenting campaigns, and ensuring that the work generates buzz and drives results for both the business and the agency. With a strong affinity for creative strategic thinking and a keen eye for detail, Anupam is committed to delivering impactful, high-quality work. Throughout his career, he has worked on a wide range of notable clients, including Tata Motors, ICICI Bank, Unilever brands such as Fair & Lovely, Knorr, Rin, Lux, P&G\'s Rejoice and Shiksha program, Johnson & Johnson brands like Listerine and Benadryl, L\'Oréal\'s Garnier, and many more.
Experience
Executive Creative Director
Jun 2023 — Present · Mumbai, IN
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