Anupa Singh
Senior Manager, Engagement Marketing @Hudson\'s Bay Company
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WORK HISTORY
Senior Manager, Engagement Marketing @Hudson\'s Bay Company
Own and implement the vision, strategy, and roadmap for growing lifetime value across the HBC customer base through improved product engagement, loyalty, and personalization via the channels of email, SMS, print, direct mail, and push. Tech Stack: Adobe Analytics, Cheetah Mail, Movable Ink, Vibez, Wrike, Monday.com, Wunderkind/SHQ, Braze.
EDUCATION
Harvard Business School
Business Analytics
George Brown Polytechnic
Advance Diploma in Business Administration, Marketing/Marketing Management, General
University of Guyana
Diploma, Computer Science
Centennial College
Post Graduate , UX/UI and Interactive Media Management
Ted Rogers School of Management - Toronto Metropolitan University
Bachelor’s Degree, Strategic Marketing Management and Finance
SKILLS
ABOUT ANUPA SINGH
Hi, I’m Anupa. I love all things chai, puppies, A/B testing, detailed customer…
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