Anup Aravindan
Portfolio Head - Lubes India | Business Growth | IIM Bangalore | Delivered 2x revenue growth by transforming innovative ideas into successful products
- Role
- Portfolio Head- Lubricants India at Shell
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anup Aravindan
Accomplished business-centric professional with cross-industry experiences spanning Retail, Payments Industry, FMCG, Healthcare, and Telecom. Expertise in managing multimillion-dollar businesses, building transformative partnerships, and executing go-to-market strategies to expand market presence in key regions such as India, the US & Canada, and other Southeast Asian countries. Known for fostering cross-functional collaboration, optimising operational efficiencies, and delivering customer-centric solutions, increasing revenue growth, customer enrolments, and enhancing product adoption.
Experience
Portfolio Head- Lubricants India
Jan 2025 — Present · IN
Led end-to-end market entry and multi-segment rollout of lubricant products, collaborating with respective sector heads to tailor offerings for diverse business verticals and customer needs, including Industrial and Automotive sectors. Also, led profitability optimisation across full SKU portfolio; streamlined product line portfolio by retiring low-margin and low-selling SKUs, consistently maintaining portfolio health above 93% and driving enhanced margin contribution.
Education
Cochin University of Science and Technology
Bachelor of Technology (B.Tech.), Information technology
2006 — 2010
Good Shepherd International School
Jr. college, Mathematics and Science
International Indian School Al-Jubail
Sciences, General
Indian Institute of Management Bangalore
Master of Business Administration - MBA, Business Administration and Management, General
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