Anunay Ashish

About Anunay Ashish

As a Channel Marketing Manager at JFrog, I leverage my Martech expertise and demand generation skills to execute effective co-marketing campaigns with value-added resellers (VARs). I have managed the market development funds (MDF) and sales incentive funds (SPIFF) programs, and take accountability for the conversion of marketing qualified leads (MQL) to sales qualified leads (SQL).With over 7 years of experience in the SaaS industry, I have a proven track record of training and enabling the resellers of SaaS products by conducting business and training events, recruiting consulting partners, and finding indirect sales channels for various products. I also have experience in market research, display advertising, and public relations, and I hold multiple certifications in SQL, content marketing, and digital marketing. My mission is to help SaaS companies grow their partner network and revenue through innovative and strategic marketing programs.

Experience

1. Channel Marketing Manager

   JFrog

   Apr 2024 — Present · Bengaluru, IN

   At JFrog, my role evolved from managing channel marketing initiatives to building a partner-led growth system across APAC.I was entrusted with leading Channel Demand Generation across 9+ countries, spanning India, UAE, and ASEAN markets that vary significantly in maturity, partner operations, and buying behavior. Rather than running isolated campaigns, I focused on building structure: clear partner segmentation, repeatable GTM frameworks, and aligned execution across time zones.One of my key initiatives was designing and scaling a Partner Development Program that moved us from opportunistic collaboration to intentional ecosystem growth. This included joint campaign planning with VARs and SIs, structured enablement programs, executive roundtables, and coordinated presence at strategic industry platforms such as AWS Summit, GITEX UAE, and Govware Singapore. The objective wasn’t just visibility it was partner-sourced pipeline with measurable revenue impact.I also led strategic partnership announcements end-to-end, aligning PR, content, and social amplification to create unified market narratives with key partners. This strengthened positioning in competitive markets and reinforced JFrog’s role within the broader cloud and DevOps ecosystem.I developed GTM playbooks, launched partner newsletters, and built structured documentation to ensure consistency and scalability. Most importantly, I operated cross-functionally, working closely with product marketing, channel sales, and field teams to embed ISV partnership messaging into partner GTM models. By leveraging Tableau and Marketo, I drove marketing ROI conversations with data optimizing CPL, improving vendor efficiency, and ensuring pipeline targets were consistently met.At its core, my journey at JFrog has been about leadership through structure — turning regional complexity into coordinated execution, and partnerships into durable growth channels.

Education

• Bharathidasan Institute of Management Tiruchirapalli

  Master of Business Administration - MBA, Marketing

  2016 — 2018

• Delhi Public School Patna

  Matriculation

  2005 — 2007

• Indian Maritime University Visakhapatnam

  B.tech in Naval Architecture &Ocean Engineering, Naval Architecture & Ocean Engineering

  2010 — 2014

Skills

• Microsoft Word
• English
• Digital Marketing
• Maritime
• Six Sigma
• Autocad
• Marketing
• Microsoft Office
• Shipping
• Quality Management
• Marketing Strategy
• Powerpoint
• Microsoft Excel