Anumita S.
Global Performance Marketing Lead @Bloomberg
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WORK HISTORY
Global Performance Marketing Lead @Bloomberg
US
Lead global growth strategy for Bloomberg’s arts & culture app to drive acquisition, engagement, and retention.• Drove 1.5M+ net-new app users while reducing marketing spend and increasing performance 3x• Owned 7-figure P&L and drove full-funnel acquisition strategy spanning paid media, lifecycle, and behavioral analytics• Partnered with product, analytics, and creative teams globally to improve engagement and retention• Implemented rapid experimentation frameworks across audiences, channels, and creative• Optimized CPA and growth efficiency across paid social, search, display, programmatic, and CTV
EDUCATION
Hunter College
Bachelor of Arts (cum laude), Economics (Honors) & Political Science; both Economics and Political Science
ABOUT ANUMITA S.
I’m a revenue and growth leader who builds and scales full-funnel growth engines for consumer, DTC and digital businesses — from early-stage hypergrowth to established $100M+ brands. My background spans founder-operator experience, enterprise leadership and high-growth startups, with deep ownership across revenue strategy, P&L performance, customer acquisition, lifecycle, conversion and go-to-market execution.I’ve led cross-functional growth organizations reporting into the C-suite, managing large teams and overseeing $60M+ annual marketing investments while driving profitable, scalable customer growth. My focus is not just performance marketing — it’s building sustainable revenue systems that improve CAC efficiency, increase LTV and unlock new growth channels across the full customer journey.Across my career I’ve helped scale multiple Shopify and Shopify Plus brands beyond $100M in revenue, including Beauty Quest Group’s and eos. Highlights include driving 1M+ net-new users through integrated acquisition and lifecycle programs for Bloomberg Connects and improving Yarnspirations.com (Spinrite) ROAS from 0.9x to 6.0x. I bring a hybrid perspective from both agency and in-house leadership roles across Fortune 500 companies, venture-backed startups and founder-led brands — giving me the ability to operate as both a strategic executive and a hands-on growth builder when needed.I’m most energized by scaling ambitious companies, building high-performing teams and driving measurable revenue impact at the executive level.
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