Anum Irshad
Business Development Executive @Tide
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WORK HISTORY
Business Development Executive @Tide
EDUCATION
Aston University
Master's degree, Entrepreneurship/Entrepreneurial Studies, 2:1
Massachusetts Institute of Technology
Innovation & Leadership, Business Administration and Management, General
COMSATS University Islamabad
Bachelor of Business Administration - BBA, Marketing, CGPA: 3.69/4, first class honours with distinction (92% score overall)
The Hawk Girls High School (BISE - Multan)
Higher Secondary School Certificate, F. S. C (Pre-Engineering)
Ghazali Institute of Education
Secondary School Certificate, Science
Multimedia University
MBA Exchange Program, Marketing, 98% score overall.
University of Management and Technology - UMT
Master of Business Administration - MBA, Marketing/Marketing Management, General, CGPA: 3.94/4 , Distinction (98% score overall).
ABOUT ANUM IRSHAD
As an accomplished business management professional with over five years of experience in marketing, events management, and business development, I have developed a strong track record of success in helping SMEs and start-ups achieve their goals. With my NVQ Level 6 & 7 qualifications in business management, innovation, and entrepreneurship, I possess a unique blend of strategic thinking, creativity, and leadership skills that enable me to craft winning strategies, campaigns, and content that drive productivity and growth. I excel in managing projects, developing and executing marketing strategies, and fostering strong relationships with clients, stakeholders, and team members. My expertise in paid social media advertising, branding, referral and email marketing, graphic design, and website design, coupled with my proficiency in tools like MS Office 365, Canva, Google Ads, Facebook, Instagram, and LinkedIn, enable me to deliver impactful campaigns that resonate with target audiences. In my current role as a Business Development Executive at Tide Bank, I am responsible for managing the office, providing coaching to new team members, developing marketing strategies, collaborating with entrepreneurs on trade shows and events, and managing day-to-day activities while meeting KPIs. Outside of work, I am an avid volunteer in several organizations, including Age-UK charity, Birmingham enterprise community, women business society, bright future society, and Calthorpe cycling club. I also enjoy reading, blogging, photography, golf, archery, traveling, meditation, playing the guitar, and doing DIY handicrafts. If you\'re looking for a results-driven professional with a passion for marketing, events management, and business development, let\'s connect and explore how I can help you achieve your goals.
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