Anukriti Trivedi

About Anukriti Trivedi

As an Employer Branding & Recruitment Marketing Leader, I am currently working with Korn Ferry to help organizations design and execute integrated employer branding and talent attraction strategies that resonate globally. Previously, as an Employer Branding Associate Manager at PwC, one of the Big Four accounting firms, I led the global employer brand strategy and execution, showcasing the company\'s values, culture, and offerings to potential candidates across diverse channels and markets.With a digital marketing certificate from IIT Delhi and a bachelor’s degree in computer science from ITM University, Gwalior, I bring close to 10 years of experience in IT and professional services industries, working across the UK, APAC, US, and Middle East markets.Some of my key expertise and achievements include:Building and maintaining career sites, creating engaging candidate journeys, and aligning content to local and global markets.Conducting competitor analysis to inform recruitment marketing strategies and EVP positioning.Designing and executing EVP campaigns, social media promotions, and digital marketing initiatives that increase awareness and engagement.Developing strategies, guidebooks, and frameworks for employer branding and recruitment marketing initiatives globally.Producing print and digital marketing materials, driving measurable impact in candidate attraction and retention.Increasing user engagement by 25% through social media content, paid campaigns, and strategic promotions.Leveraging expertise in PR, internal & external communications, events, CSR, CRM, and market research to strengthen employer reputation.I am passionate about combining digital marketing insights, strategic employer branding, and innovative talent engagement to help organizations attract, engage, and retain top talent, while driving business growth and success on a global scale.

Experience

1. Employer Brand and Marketing, Apac

   PwC

   Jul 2024 — Present

Education

• ITM UNIVERSITY, GWALIOR

  Bachelor’s Degree, Computer Science

  2011 — 2015

• Indian Institute of Technology, Delhi

  Digital Marketing Certification Program, Marketing

Skills

• E-Learning
• Market Research
• Microsoft Word
• Microsoft Powerpoint
• Online Marketing
• Customer Service
• Crm
• Email Marketing
• Dealer Management
• Social Media Marketing
• Business Development
• Enterprise Software
• Powerpoint
• Microsoft Excel
• Lead Generation
• Vendor Management
• Research
• Recruiting
• Strategic Planning
• Management
• Tender Support
• Campaign Strategies
• Client Relations
• Project Management
• Relationship Management
• Customer Relationship Management (Crm)
• Rese
• Talent Acquisition
• Team Management
• Data Mining
• Cloud Computing
• Mail Merge
• Inside Sales
• Microsoft Office