Anukriti Ganesh
Product Marketing Manager | B2B SaaS | GTM + Demand Gen Specialist | Turning Insights Into High-Intent Growth
- Role
- Senior Product Marketing Manager at EquiLend
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anukriti Ganesh
Hey there! I’m a B2B SaaS content marketer who loves turning complex product ideas into content that generates real pipeline. Over the last few years, I’ve worked across content strategy, SEO, product storytelling, webinars, email nurture, and high-intent lead gen, partnering closely with product marketing, sales, and demand gen.I’ve created blogs that rank on Page 1, built nurture programs that convert, and helped brands translate their product value into stories that buyers remember.What I’m good at:• Content strategy for SaaS• Long-form blogs + deep research• Email nurture campaigns• SEO content that ranks• Product-led storytelling• Cross-functional collaboration with PMM + sales• Turning data into content insights• Managing freelancers, web teams and designersIf you’re looking for someone who can own your content engine end-to-end, let’s connect.I am also a Presenter/Anchor with 3 years of production experience. When I am not working, I like to either bake or box!Portfolio: https://sites.google.com/view/anukritiganesh/home
Experience
Senior Product Marketing Manager
Jan 2026 — Present · Bengaluru, IN
Education
IIDE - The Digital School
Advance Digital Marketing
Indian Institute of Journalism & New Media
Master's degree, Broadcast Journalism
2018 — 2019
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