Anuj Singh Sriraj
Digital Activation Lead @ Reckitt Benckiser India | Health & Nutrition Brands
- Role
- Digital Activation Manager at Reckitt
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anuj Singh Sriraj
Digital Media Evangelist for Global and Indian accounts to grow their Business ROI in positive direction with or without offline media presence. Expertise in evolving brand Digitally right from creating tailored Digital Strategy, aligning with Right Media Mix Approach and bundling with Martech solutions to generate ROIA Digital Pitch Specialist for non-integrated & integrated accounts. Participated in overseas and local media pitches. Skilled in Digital tools for Audience Analysis, Website and App analysis, Research Reports and applying Cross accounts learnings.
Experience
Digital Activation Manager
Dec 2023 — Present · Gurugram, IN
Education
Dr. A.P.J. Abdul Kalam Technical University
Master of Business Administration - MBA, Marketing and Information Technology
2007 — 2009
DBS PG College, Dehradun
Bachelor of Science - BS, Physics, Mathematics and Geology
2002 — 2005
Skills
- Online Marketing
- Digital Marketing
- Dfp
- Sem
- Advertising
- Crm
- Web Analytics
- Digital Media
- Mobile Marketing
- Online Advertising
- Campaign Management
- Digital Strategy
- Ad Serving
- Media Planning
- Google Adwords
- Ad Networks
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