Anuj Saxena

About Anuj Saxena

As the VP of Data Science & Advanced Analytics at IPG Health, I lead a team of Principal and Lead data scientists and analysts to develop innovative solutions that improve client outcomes in the healthcare industry. With over 12 years of experience in data science, I have a proven track record of delivering impactful results in media ROI, attribution, budget forecasting, predictive audience modeling and segmentation, advanced geo-targeting, search optimization, sales lift analysis, and brand influencer identification for media effectivenesshttps://bold.pro/my/anujsaxenaa/535r

Experience

1. VP, Data Science & Ai

   Ipg Health

   Apr 2022 — Present · New York, NY, US

   Part of 90NORTH, an IPG Health Company since Jan 2024. https://ipghealth.com/data-ai90NORTH is the AI and Software Development arm within IPG Health where we specialize in using Machine Learning and AI to drive healthcare marketing effectiveness and driving healthcare outcomes.I work on developing data science solutions in media ROI, attribution, budget recommendations, geo-targeting, Search optimization, sales lift analysis, and brand influencer identification, tailored to the complexities of the healthcare industry.IPG Health is home to FCB Health and McCann Health agencies - some of the world’s most celebrated and awarded health marketing agency brands. We are a collective of over 45 agencies and people across six continents, all singularly focused on creating game-changing marketing solutions that accelerate progress in health for good and for all.

Education

• University of San Francisco

  Master of Science (M.S.), Analytics (renamed Data Science & Artificial Intelligence in 2025)

  2013 — 2014

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Science (M.Sc.), Statistics

  2011 — 2013

• University of Mumbai

  Bachelor of Science (B.Sc.), Statistics

  2008 — 2011

Skills

• Linear Regression
• R
• Sas
• Statistical Data Analysis
• Statistics
• Machine Learning
• Predictive Modeling
• Data Mining
• Quantitative Research
• Marketing Research
• Unsupervised Learning
• Statistical Modeling
• Time Series Analysis
• Analytics
• Logistic Regression
• Questionnaire Design
• Python
• Feature Engineering
• Data Analysis
• Data Visualization
• Spss
• Amazon Web Services (Aws)
• Text Mining
• Taekwondo
• Regular Expressions