Anuj Mathew
Associate Manager, Niq Strategic Analytics & Insights @NielsenIQ
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WORK HISTORY
Associate Manager, Niq Strategic Analytics & Insights @NielsenIQ
Toronto, ON, CA
Lead end-to-end innovation and NPD research for North American CPG clients, from proposal development through final presentation.• Advise on new product launches, restages, formulation, pricing, and pack strategy, delivering insight-led recommendations.• Act as mid-level reviewer, ensuring quality, rigor, and strategic alignment across projects.• Cross-trained in pack design research, enabling rapid support during Q4 peak demand.• Contributed to a custom innovation engagement (>USD 100K) evaluating vending machine concepts for mac & cheese.
EDUCATION
Institute of Management Technology, Nagpur
PGDM - Dual Specialization, Marketing + Operations
G H Patel College of Enginnering and Technology
Bachelor of Engineering (B.E.), Electrical Engineer
SKILLS
ABOUT ANUJ MATHEW
I translate complex quantitative data into multimillion-dollar commercial strategies for global FMCG brands. With 11+ years of experience at NielsenIQ and Nielsen India, I’ve mastered the art of executive storytelling—helping C-suite leaders navigate innovation, pricing, and brand restagingCurrently operating at an Associate Manager level, leading end-to-end research delivery — from proposal development and study design to analysis, reporting, and senior-stakeholder presentations.Experienced in partnering with US-based clients, managing cross-functional and offshore teams, and supporting high-visibility custom research under tight timelines.Areas of focus include innovation & NPD, pack design optimization, custom research, and insight storytelling.
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