Anuja Dongre
Marketing and Communication Assistant @Dayuse.com
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WORK HISTORY
Marketing and Communication Assistant @Dayuse.com
Paris, FR
Driving B2B growth and brand awareness for the global leader in daytime hotel bookings. Reporting to the B2B Marketing Manager, I sit at the intersection of Sales, Creative, and Branding.Key Responsibilities:B2B Content Strategy: Managing the full editorial calendar, including LinkedIn employer branding, blog articles, and sales enablement materials (case studies, presentations).Cross-Functional Collaboration: Partnering with Creative and Sales teams to produce high-impact visuals and videos that drive partner acquisition and retention.Performance Tracking: Monitoring industry trends and analyzing campaign KPIs to optimize engagement across B2B and B2C channels for US, Europe, Singapore and Hong Kong (Meta, Instagram).Internal Communications: Streamlining global team cohesion through internal newsletters and strategic announcements.
EDUCATION
PEBS
MARKETING / COMMUNICATION / STRATEGIE, Marketing
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
Grenoble Ecole de Management
Master's degree, International Business
ABOUT ANUJA DONGRE
Marketing & Communications Specialist | Beauty • Fashion • Hospitality TechI am a Marketing & Communications Specialist with international experience across luxury beauty, fashion, and high-growth tech. Skilled at turning consumer and market insights into actionable strategies, I combine analytical rigor with creative brand storytelling to deliver measurable impact. Currently: Marketing & Communication Assistant at Dayuse.com, where I lead B2B content strategy and international creator campaigns to scale the brand’s presence within the global hospitality industry. Key Expertise Highlights:B2B & B2C Strategy: Scaling brand awareness for Dayuse.com through structured editorial calendars, sales enablement (case studies/presentations), and international creator management in European, American and Asian markets (HK, Singapore).Consumer Insights: Strengthened FMCG beauty brand strategies at Kantar, supporting L’Oréal and other global clients through multi-market insights, performance dashboards, and campaign recommendations.Digital Growth: Delivered high-impact social campaigns at Foreign Language Hub and Two Stories, consistently improving CTR (+12%) and social engagement (+15%) through data-driven storytelling.Industry Presence: Hands-on experience with Paris Fashion Week and lifestyle UGC collaborations, bridging the gap between luxury aesthetics and digital-first content. Technical Toolkit: Analytics & Reporting: Excel (Advanced), GA4, Looker Studio, SEMrush, Kantar Dashboards. Creative Strategy: Adobe Photoshop, Figma, Canva, Meta Business Suite, Content Management Systems.Project Management: End-to-end campaign execution, stakeholder management, and international vendor coordination. With a Master’s in International Business and a multicultural background, I bring a global perspective and adaptability to fast-paced teams. I am passionate about luxury branding, consumer-driven marketing, and the intersection of technology and lifestyle.
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