Anuj Sheth

WORK HISTORY

ABOUT ANUJ SHETH

I’m an ETF product specialist and platform gatekeeper, recently promoted to Director, focused on building and refining a thoughtful ETF lineup for our wealth management platform.My role sits at the intersection of platform strategy, product evaluation, and cross-functional collaboration. I work with asset managers to understand their offerings, evaluate new ETFs for potential onboarding, and partner with teams across due diligence, compliance, and distribution to make informed platform decisions.I keep a close eye on developments across the ETF industry—from options-oriented strategies to active management trends and evolving fund flows. I’m focused on helping ensure our platform reflects the best thinking in the space and delivers relevant, high-quality options for advisors and clients.Whether it’s making onboarding recommendations or shaping internal product discussions, I bring strategic thinking and a pragmatic lens to every part of the ETF selection process.ExperienceDirector, ETF Product Specialist, Bank of America / Merrill Lynch • Lead ETF gatekeeping and platform strategy across the wealth management business • Evaluate new ETFs for onboarding, focusing on product structure, strategy fit, and industry adoption • Coordinate across asset managers and internal teams (due diligence, compliance, marketing, and distribution) to support ETF decisions and implementation • Monitor market trends, structural innovations, and regulatory developments impacting the ETF landscape • Support internal content and messaging to align product positioning with advisor needs and platform goals