Anuj Mittal
- Role
- Director - Us Small Business New Accounts Acquisition Strategy at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anuj Mittal
Risk Strategy Leader with a growth mindset and expertise in Consumer and Business credit…
Experience
Director - Us Small Business New Accounts Acquisition Strategy
Mar 2021 — Present
Led top of the funnel risk-based acquisition strategy to drive profitable growth from high credit quality small businesses • Ideated and launched multiple first ever ‘Cross-Sell’ strategies for card members with minimal incremental acquisition cost • Partnered and collaborated with multiple cross-functional teams to improve channel efficiency and customer experience across direct mail, email and digital channels • Provided mentorship and guidance to the broader Underwriting Risk team to mitigate risk and align targeting and underwriting
Education
Faculty of Management Studies - University of Delhi
Master of Business Administration (M.B.A.), Finance and Operations
2010 — 2012
Netaji Subhas Institute of Technology
B.E., Computer Science
2006 — 2010
Skills
- Business Strategy
- Data Analysis
- Risk Management
- Portfolio Management
- Analytics
- Management Consulting
- Business Development
- Business Intelligence
- Strategy
- Credit Card Analytics
- Business Analysis
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