Anuj Chauhan

Experience

1. National Key Account Manager

   Drools

   Jan 2022 — Present · Bengaluru, IN

   Lead a portfolio of 1500+ national key accounts, driving revenue growth, market penetration, and customer retention.• Spearheaded an Accelerator Program, achieving 35%+ YoY sales growth (FY22–25) through targeted upselling, cross-selling, and promotional strategies.• Designed and executed category management strategies, increasing shelf share by 20%+ across 8 regions.• Successfully launched multiple new products, leveraging consumer insights and competitive analysis to maximize adoption.• Implemented Go-To-Market (GTM) strategies, achieving 100% business goal completion while optimizing distribution efficiency and in-store execution.• Lead high-level negotiations with top retailers, securing exclusive KAM & FTS contracts and Joint Business Plans (JBP) to enhance profitability.• Lead, mentor and manage a high-performing 8 regional sales team for Key Accounts, fostering a collaborative and results-driven work environment.• Directed 8 regional teams, overseeing national-level branding, category shelf-dressing, and trade marketing initiatives for Key Account.• Conducted extensive market analysis to drive data-backed decision- making and strategic sales planning.• Develop and execute comprehensive marketing strategies and campaigns that align with the company\'s goals and objectives.• Develop solid and optimized RTM strategy including of Urban and Rural Approach for Key Accounts• Lead Pan India activation team for non billed SPT & Vet channel outlets & their activation

Education

• Amity University Lucknow

  MBA

  2008 — 2010

Skills

• Product Development
• Agrochemicals
• Sales Operations
• Rural Marketing
• Marketing Strategy
• Agronomy
• Sales
• Supply Chain Management
• Market Development
• Market Analysis
• Crop Protection
• Key Account Management
• Team Management
• Marketing
• Agriculture
• Agribusiness