Anuj Kumar
Senior Analytics Professional | Growth Analytics | Revenue Analytics | SQL, Python, Data Science | BI, AppsFlyer, GA4 | Data-Driven Decision Making
- Role
- Associate Director - Growth Hack at VerSe Innovation
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anuj Kumar
Senior Analytics Professional with 16+ years of experience in product analytics, revenue analytics, digital subscriptions, and data strategy across high-scale consumer platforms. Proven expertise in ClickHouse, Redshift, SQL, Python, Tableau, and data modelling. Strong track record in revenue forecasting, churn analysis, retention improvement, marketing attribution, cost optimization, and executive reporting. Experienced in partnering with product, marketing, finance, and engineering teams to drive measurable business outcomes.
Experience
Associate Director - Growth Hack
Apr 2022 — Present · Bengaluru, IN
Spearheaded the development of a subscription revenue accrual engine in ClickHouse/SQL, enhancing accuracy and reducing reconciliation efforts by ~40%. • Designed and implemented scalable data models to handle over 30M daily events, optimizing analysis speed and lowering compute costs. • Streamlined data schemas and introduced retention-aware aggregates, achieving a ~40% reduction in storage and compute expenses.
Education
BITS Pilani Work Integrated Learning Programmes
Master of Technology - MTech, Data Science & Engineering
Great Learning
PGPBDML, Big Data and Machine Learning
2017 — 2018
Sathyabama University
Bachelor of Engineering (B.E.), Electrical and Electronics Engineering
2004 — 2008
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