Anuj Kumar
Category Manager @ ZF Group | Product Lifecycle Management, Market Strategy
- Role
- Category Manager at ZF Group
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Anuj Kumar
A results-oriented professional with over 10 years in product management, currently serving as Category Manager at ZF Group. Focused on product lifecycle management, market analysis, and strategy development, ensuring the delivery of market-driven solutions in the automotive aftermarket sector. Adept at defining product specifications and aligning strategies with market needs through in-depth competitive intelligence. At ZF Group, collaborates with cross-functional teams across engineering, purchasing, and sales to drive successful product launches and achieve key financial metrics. Committed to sustainable business growth by optimizing product portfolios and leading strategic initiatives. Excels in decision-making, business strategy, and planning to achieve organizational goals in a dynamic market environment.
Experience
Category Manager
Jul 2025 — Present · Pune, IN
Product Lifecycle Management: I am responsible for the end-to-end management of the product lifecycle for Control Systems and Braking in ZF\'s Aftermarket business.Market Analysis & Strategy: I act as the \"voice of the market,\" defining product specifications and developing product strategies based on in-depth market analysis and competitive intelligence.Commercial & Financial Performance: I manage the product portfolio to meet financial targets and key performance indicators (KPIs), focusing on achieving sustainable business growth.Cross-Functional Leadership: I lead cross-functional teams, collaborating with engineering, Purchase and regional sales teams to support product launches and market introductions.Regional & Global Coordination: I work closely with regional product owners to align product strategies, support sales initiatives, and ensure consistent messaging across all markets.
Education
Dict
AutoCAD, 2D and 3D modelling
2011 — 2012
S.C.A.N. SBV Janakpuri New Delhi
Senior secondary school, science
2006 — 2009
Product lifecycle management competency center
CATIA V5, Advance surface designs
2012 — 2013
Indian Institute of Management, Indore
Executive Program in Sales & Marketing, Marketing
Guru Gobind Singh Indraprastha University
Bachelor of Technology (BTech), Mechanical & Automation Engineering
2009 — 2013
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