Anuj Kanojia
Analytics & Data Science Leader | Marketing Measurement • Predictive Analytics • AI/ML Solutions | Driving Data Strategy & Business Impact
- Role
- Associate Director at Tiger Analytics
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Anuj Kanojia
Analytics & Data Science Leader with 14 years driving analytics and Data Science initiatives from concept to enterprise scale across Insurance, Healthcare, Real Estate, Finance, Banking, Telecom and Digital Marketing. Proven track record establishing capabilities from scratch, setting governance structures, and delivering measurable outcomes through Marketing Mix Modeling, predictive analytics, and Gen AI solutions (custom GPTs, agentic workflows).Experienced in executive communication, cross-functional stakeholder alignment, and leading global teams through complex delivery. Known for being self-driven, hands-on, and trusted by senior sponsors to drive strategy and value realization. Specialized in advanced statistical methods, machine learning, customer intelligence, and translating complex data into insights that maximize ROI. Proficient in SQL, Python, Tableau, Power BI, Snowflake, and building scalable data infrastructure.
Experience
Associate Director
Jul 2023 — Present · Denver, CO, US
Led multi-year analytics and AI programs from concept to production, operating in environments with evolving requirements, data uncertainty, and cross-functional dependencies.• Served as primary partner to senior sponsors, building governance structures, delivery cadence, and executive reporting from the ground up.• Managed daily execution using Agile and hybrid delivery models, leveraging Jira for backlog prioritization and sprint planning to ensure consistent delivery momentum.• Aligned analytics roadmaps to business strategy across marketing, global operations, and AI enablement, ensuring clear value realization beyond project delivery.• Facilitated Design Thinking workshops with executive stakeholders to identify high-impact use cases and prioritize analytics roadmap aligned to business OKRs.• Managed program-level risks, interdependencies, and delivery tradeoffs across analytics, data engineering, platform teams, and external vendors.• Directed resource allocation for global offshore teams, reducing team turnover from 30% to under 10% • Led executive reviews and steering discussions, delivering concise, insight-driven updates on progress, risks, and outcomes.• Led day-to-day execution across analytics and AI workstreams, prioritizing initiatives, reviewing deliverables, and stepping in hands-on at critical milestones.• Established operating models covering planning, status reporting, escalation, and stakeholder communication.• Partnered closely with business leaders to define KPIs, success metrics, and outcome-focused delivery models.• Delivered enterprise marketing analytics and global operations dashboards using Snowflake, SQL, Python, and Tableau.• Designed digital attribution and performance measurement frameworks improving ROI measurement accuracy by 25 percent.• Expanded program scope to AI enablement in the last year, leading development and adoption of custom GPT solutions and agentic workflows on proprietary enterprise data.
Education
Delhi School of Economics
Master of Arts (M.A.), Economics
2010 — 2012
Shri Ram College of Commerce (SRCC)
Bachelor's degree, Economics
2007 — 2010
Skills
- Project Management
- Statistics
- Sas
- Team Leadership
- Spatial Modeling
- R
- Analytical Skills
- Market Research
- Business Analysis
- Predictive Modeling
- Glm
- Data Analysis
- Tableau
- Logistic Regression
- Team Management
- Analytics
- Business Strategy
- Hidden Markov Models
- Analysis
- Economics
- Qlikview
- Marketing Mix Modeling
- Spss
- Microsoft Excel
- Emblem
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