Anuj K.
Creative Director & Producer | Video Production, Performance Marketing & UGC Campaigns | Brand Strategy, Motion Graphics & AI-Driven Content | D2C & Digital-First Brands
- Role
- Creative Director at Mend Media Digital
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anuj K.
Creative Director & Producer with deep experience in content creation, video production, and performance marketing for D2C, e‑commerce, and digital-first brands. I specialize in building creative systems that align brand storytelling with performance metrics like ROAS, CTR, and revenue growth.Over the last few years, I’ve led campaigns and content for brands across health, wellness, parenting, beauty, fashion, fintech, and more—owning the process from brief and concept to production and final delivery. My work typically sits at the intersection of creative strategy and performance marketing.What I do- Lead end-to-end video production: scripting, storyboarding, directing, and collaborating with editors, motion designers, and production teams to deliver ads, brand films, UGC assets, and social content- Build creative & content strategies: define brand tone, content pillars, and content calendars that support full-funnel campaigns across Meta Ads, Google Ads, YouTube, Amazon, and Instagram- Drive performance marketing with creative: develop performance ad creatives, UGC campaigns, influencer-led content, and SEO-aligned content to maximize ROAS and conversions.ppl-ai-file-upload.s3.amazonawsPartner with founders, marketers, and product teams to translate business goals into concepts that scale across paid and organic channels.Selected highlights- Increased ROAS from 2.0 to 5.5 through a three-phase creative funnel (performance ads, product videos, brand storytelling) for a parenting brand (Lillbud)- Drove 7% MoM sales growth for Oxie Nutrition through performance creatives and content systems on Meta and Google- Scaled production to 100+ live shopping videos per day for Flipkart Play while maintaining consistency and quality- Led creative and content for brands like Amazon, Flipkart, Aditya Birla, Barilla, Julahaa Sarees, Amazon Prime Video India, and multiple D2C brands.Key skills & keywords:Creative Direction, Video Production, Performance Marketing, Content Strategy, UGC Campaigns, Brand Strategy, Motion Graphics, AI-Generated Content, Influencer Marketing, Meta Ads, Google Ads, SEO-Driven Content, Campaign Planning, Storytelling, Team Leadership, Project Management.
Experience
Creative Director
Aug 2024 — Present · Gurugram, IN
Leading creative strategy, video production, and performance marketing for D2C and digital-first brands, owning campaigns from concept to final delivery across paid and organic channels.Key work & clients:Oxie Nutrition –- Aligned brand identity with the target audience and established a clear brand tone for marketing and organic content- Built and executed a content calendar and performance creative roadmap across Meta Ads, Google Ads, and UGC campaigns- Increased sales by 7% month-over-month through data-driven performance creatives and content optimization- Produced static, video, and podcast content to drive engagement and brand recall.Lillbud (Parenting brand) –- Led a three-phase integrated creative funnel: performance marketing ads with hooks and VO, feature-focused website videos, and founder/actor-led brand storytelling- Helped scale ROAS from 2.0 to 4.5 in phase 1 and to 5.5 after brand messaging and testimonial-led content- Owned scripting, shoot supervision, and final video delivery, ensuring quality and consistency across assets.Flipkart – Flipkart Play (Live shopping) –- Managed high-velocity production with micro and macro influencers, delivering 100+ live shopping videos per day- Oversaw scripting, shoot coordination, and delivery workflows to meet aggressive timelines while maintaining brand standards.Aditya Birla –- Conceptualized and delivered an introductory brand video using animation and motion graphics to narrate growth and milestones- Handled scripting, shot division, and finalization for a polished corporate asset.Amazon (Beauty – in-app ads) –- Produced UGC-driven beauty product ads for the Amazon app, working with micro and macro influencers- Managed scripting, shoots, and final edits to maximize authenticity and conversion.And many more.
Education
Guru Gobind Singh Indraprastha University
Post graduate, Mass communication
2015 — 2017
Dr. B. R. Ambedkar University, Agra
Bachelor of Arts - BA, Sociology & Political Science
2011 — 2014
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