Anuj Goel
DGM - Marketing (Commercial and Business Planning Lead)
- Role
- Deputy General Manager Marketing at Rallis India Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anuj Goel
A successful career over 22 + years in the field of Agri-input with prime focus on Techno Commercial, Key Account Management, Product Management, Brand Management, Channel Management.Active Contributor to harvest millions in revenue across UP, Punjab, Haryana, J&K, Maharashtra,Karnataka, AP, Tamil Nadu, WB, Bihar, Assam, Gujarat, MP, Rajasthan and Chhattisgarh. A Keen Business Strategist impacted organization profitability, drove business and ensured sustainedgrowth by implementing new business opportunities. Gained sound expertise in the domain of Digital Marketing, Media Planning, out-of-the-box thinker with a flair for identifying & adopting emerging trends & addressing industry requirements toachieve organizational objectives and profitabilitynorms. A Keen Business Strategist impacted organization profitability, drove business and ensured sustained growth by implementing new business opportunities Gained sound expertise in the domain of Digital Marketing, Media Planning, out-of-the-box thinker with a flair for identifying & adopting emerging trends & addressing industry requirements to achieve organizational objectives and profitability norms Led the implementation & development of operational initiatives for streamlining operational processes and enhancing operational efficiency Expertise in gamut of marketing for domestic crop protection business Formulating, developing, implementing marketing and STP strategy, pricing, branding and promotional strategy, marketing mix, new product development, designing-developing-executing digital road map for all the business of the companyCommercial Lead
Experience
Deputy General Manager Marketing
Jun 2017 — Present · Mumbai, IN
Education
G. B. Pant University Of Agriculture & Technology
BSc. Agriculture, Agriculture, Agriculture Operations, and Related Sciences
Indian Institute of Management, Calcutta
Advance Program for Marketing Professionals , Advance Program for Marketing Professionals
G. B. Pant University Of Agriculture & Technology
B.Sc. (Agriculture& Animal Husbandry) , Agriculture, Agriculture Operations, and Related Sciences
Indian Institute of Rural Management
PGDBM, Agricultural Business and Management
Indian Institute of Rural Management
PGDBM - Rural marketing, Agri Business
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