Anuj Dubey

About Anuj Dubey

A Management post-graduate in Marketing with more than 15 years of experience working in General Insurance domain in multiple profiles like key account management, sales & distribution profiles (Strategy, Operations & Expansion and Sales – Direct to market, Agency, Distribution, etc.). For the last 4 years I have championed strategizing establishment of a new brand in North India market and its subsequent expansion. I have proven credentials of developing and expanding technology-first companies and have a track record of achieving revenue targets. My most recent and active stint is with Turtlemint as an Associate Director – Sales where I defined & set-up processes for improved customer and partner experience.

Experience

1. Associate Director Sales North India

   Turtlemint

   Feb 2017 — Present · New Delhi, IN

   As the first employee in Delhi/NCR I was responsible for establishing the sales operation in Delhi and gradually expanding this to entire North India. Was instrumental in setting business strategy development, deployment and execution to achieve business objectives. Assisted leadership in developing and reviewing the sales budget and rolling forecast including sales to budget variance analysis.Project Management-· Set-up offices across locations in north India and managed end to end processes including budget forecasting, hiring, training & area expansion.· Designed and led a pilot loyalty programme for partners in Delhi/NCR, which was finally rolled out pan India resulting in increase in revenue QoQ and increase in activations. Strategy & Expansion-· As the pilot build and nurtured partnership with more than 25+ insurance agencies.· Managed and negotiated higher pay-out rate from insurers to ensure higher incentive for partners resulting in 3X higher sales YoY.· To increase coverage of partners and to ensure higher activation rate MoM, devised and implemented an incentive-based scheme that increased activation rate to 60%[vs. 42% in the previous period] and 15% higher sales MoM. · Designed & implemented training modules to ensure app download and usage across channels leading to 35% higher usage and 63% coverage on automated sales.· Team Development, Training, Mentorship and Management· Trained a 118 member sales team to capture areas for growth starting Delhi- NCR and expanded footprint to North India.· Developed and executed a strong talent management plan.· Partnered with cross functional areas in management & attainment of KP Goals and identified opportunity areas for growth.Revenue & Targets-· Established operations from ground up, enrolled partners delivering net premium in assign territory.· Grew to and managed a network of 1600+ partners in Delhi/NCR.

Education

• ITS GHAZIABAD

  MBA, MARKETING & IT

  2003 — 2005