Anuj Deshpande
Digital Marketing | Product Messaging | SaaS
- Role
- Sr Digital Marketing Executive at CloudLex - The Legal Cloud
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Anuj Deshpande
I’m a marketer with experience across product marketing and demand generation, helping a legal tech SaaS firm launch features, improve adoption, and support revenue goals with clear messaging, useful content, and data-driven insights.I love being the link between Product, Sales, and Marketing teams, and I focus on practical execution, whether that’s refining positioning, enabling sales, or building processes that make marketing work smarter and scale smoothly.Always curious, collaborative, and driven by measurable impact.
Experience
Sr Digital Marketing Executive
Jan 2019 — Present · Pune, IN
Built positioning and messaging frameworks adopted across sales, CS, and performance, improving lead-to-demo conversion by 7%- Create product-focused content, including videos, landing pages, ads, sales enablement materials, and website copy- Collaborate closely with product, engineering, sales, CS, and performance marketing teams for successful launches- Conduct win/loss and churn analysis to improve retention and product strategy alignment- Use AI tools to speed up content creation and streamline internal workflows - Manage external agencies, providing creative briefs for videos, graphics, and marketing collateral- Qualitative performance marketing for a cloud-based legal technology- Creating, implementing and reporting across paid media and acquisition channels (PPC, Paid Social, etc.)- Using tools like Salesforce, HubSpot, and Klipfolio for lead management, drip campaigns, and visualization- Optimizing content across owned channels through SEO- Working closely with the product, sales, and CSX teams to ensure product success
Education
Kendriya Vidyalaya
Schooling
1997 — 2009
DAIMSR, NAGPUR
BBA, Marketing/Marketing Management, General
2009 — 2012
Digital Marketing Training Institute, Mumbai
Certification in digital marketing, Digital Marketing
2014 — 2014
Sinhgad Business School, Pune
Master of Business Administration (M.B.A.), Marketing
2012 — 2014
Skills
- Public Speaking
- SEO
- Google Adwords
- Marketing
- Google Analytics
- Leadership
- Social Media
- Management
- Business Development
- Digital Marketing
- Marketing Strategy
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