Anuj Barasia
CMO | Performance, Brand & Digital Strategy | Building Growth Engines for Consumer, Fintech & Tech Brands.
- Role
- Global Chief Marketing Officer at Cifdaq
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anuj Barasia
Strategic marketing & brand leader with 18+ years of experience driving growth, brand equity, and revenue in fintech, online gaming, crypto and consumer tech- Built and scaled high-performing marketing organizations across brand, growth, and marcom- Delivered acquisition, engagement, retention, and optimized CAC, ARPU, and ROI in competitive, regulated markets- Defined GTM strategies, brand positioning, and communication frameworks to strengthen market trust- Partnered with media, influencers, and strategic stakeholders to amplify reach and brand equity- Leveraged data, analytics, and digital transformation to optimize customer journeys and business outcomes.Passionate about shaping market-leading brands and building credible, impact-driven teams.Skilled in revenue growth, GTM strategy, brand & marcom, and driving trust, engagement, and long-term loyalty.
Experience
Global Chief Marketing Officer
Feb 2025 — Present · Mumbai, IN
Education
University of Wales
MBA, Marketing
2008 — 2009
University of Mumbai
T.Y.B.Com, Commerce
2004 — 2005
Skills
- Digital Strategy
- Key Account Management
- Pay Per Click (Ppc)
- Strategic Planning
- Market Research
- SEO
- Business-to-Business (B2b)
- Online Advertising
- Business Development
- Digital Marketing
- Integrated Marketing
- Trade Promotions
- Leadership
- Online Marketing
- Business Strategy
- Sem
- Media Planning
- Brand Management
- Content Strategy
- Marketing Strategy
- Social Media
- Digital Media
- Sales Management
- Client Relations
- Account Management
- Strategy
- Strategic Communications
- Management
- App Marketing
- Corporate Branding
- Client
- Social Media Marketing
- Advertising
- International Relations
- Marketing
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