Anuj Barasia

CMO | Performance, Brand & Digital Strategy | Building Growth Engines for Consumer, Fintech & Tech Brands.

Role
Global Chief Marketing Officer at Cifdaq
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Anuj Barasia

Strategic marketing & brand leader with 18+ years of experience driving growth, brand equity, and revenue in fintech, online gaming, crypto and consumer tech- Built and scaled high-performing marketing organizations across brand, growth, and marcom- Delivered acquisition, engagement, retention, and optimized CAC, ARPU, and ROI in competitive, regulated markets- Defined GTM strategies, brand positioning, and communication frameworks to strengthen market trust- Partnered with media, influencers, and strategic stakeholders to amplify reach and brand equity- Leveraged data, analytics, and digital transformation to optimize customer journeys and business outcomes.Passionate about shaping market-leading brands and building credible, impact-driven teams.Skilled in revenue growth, GTM strategy, brand & marcom, and driving trust, engagement, and long-term loyalty.

Experience

  1. Global Chief Marketing Officer

    Cifdaq

    Feb 2025 — Present · Mumbai, IN

Education

  • University of Wales

    MBA, Marketing

    2008 — 2009

  • University of Mumbai

    T.Y.B.Com, Commerce

    2004 — 2005

Skills

  • Digital Strategy
  • Key Account Management
  • Pay Per Click (Ppc)
  • Facebook
  • Strategic Planning
  • Market Research
  • SEO
  • Business-to-Business (B2b)
  • Online Advertising
  • Business Development
  • Digital Marketing
  • Integrated Marketing
  • Trade Promotions
  • Leadership
  • Online Marketing
  • Business Strategy
  • Sem
  • Media Planning
  • Brand Management
  • Content Strategy
  • Marketing Strategy
  • Social Media
  • Digital Media
  • Sales Management
  • Client Relations
  • Account Management
  • Strategy
  • Strategic Communications
  • Management
  • App Marketing
  • Corporate Branding
  • Client
  • Social Media Marketing
  • Advertising
  • International Relations
  • Marketing

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Anuj Barasia — Global Chief Marketing Officer at Cifdaq in Mumbai, MH, IN | Unifers