Anugya Kamthan
Social Media Manager, Digital Marketing at Drools | Ex-Big Basket | Ex- House of Neeta Lulla | NIFT
- Role
- Social Media Manager, Digital Marketing at Drools
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anugya Kamthan
NIFT graduate with 7 +yrs exp in e-commerce, quick commerce & fashion industry…
Experience
Social Media Manager, Digital Marketing
Aug 2025 — Present · Bengaluru, IN
As the Social Media Manager at Drools, I lead the brand\'s online presence across platforms including Instagram, Facebook, LinkedIn, YouTube, and emerging channels. My role is focused on building a vibrant, engaged community of pet lovers while driving brand love, awareness, and digital growth.Key Responsibilities:• Developing and executing a holistic social media strategy to drive engagement, community growth, and brand visibility.• Creating and managing a dynamic monthly content calendar aligned with product launches, marketing campaigns, and seasonal brand moments.• Collaborating with design, content, and digital teams to produce high-quality visual and written content that’s on-brand and impactful.• Managing daily community interactions—responding to DMs, comments, and mentions to foster a positive and loyal brand community.• Tracking and analyzing key performance metrics (reach, engagement, follower growth, sentiment) to optimize content and report insights.• Leading celebrity/influencer collaborations, UGC initiatives, and campaign activations in partnership with creators and external agencies.• Staying ahead of platform trends, new features, and algorithm changes to bring innovative, trend-forward ideas to our content strategy.• Coordinating with the performance marketing team on paid promotions and managing social media budgets effectively.Passion Point:As a pet lover myself, I’m deeply passionate about creating content that connects emotionally with our audience and builds a lovable brand that pet parents trust.
Education
National Institute of Fashion Technology
Bachelor's of Design
2011 — 2015
Skills
- Illustration
- Textiles
- Branding
- Sourcing
- Textile Design
- Digital Printing
- Indesign
- Wovens
- Sketching
- Sewing
- Pattern
- Block Printing
- Rugs
- Corel Draw
- Design
- Screen Printing
- Embroidery
- Trend Research
- Embellishment
- Print Development
- Visual Merchandising
- Fashion Design
- Graphic Design
- Illustrator
- Fashion Illustration
- Photoshop
- Garment Designing
- Doodling
- Direct to Garment Printing
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