Anugrah M.

About Anugrah M.

My work in SEO has mostly been about getting the fundamentals right: technical health, content quality, and clear measurement that lead to lower CAC and more predictable revenue from organic. In my current role, that has meant growing organic traffic from roughly 8K to 100K+ visits a month by fixing underlying technical issues, strengthening domain‑level trust signals, and rebuilding content around real search intent rather than just keywords. As part of that work, I also improved overall domain health and reduced the spam score from 40% to 1%, which made it easier for new content to compete. I care about how these changes show up in leads, acquisition costs, and overall growth, not only in ranking reports. I’ve worked across audits, on‑page and technical SEO, structured data, international setups, and full‑funnel measurement, often in close collaboration with product, content, and sales teams, and I’m currently handling end‑to‑end strategy and execution with a focus on long‑term growth.

Experience

1. Senior Seo Executive

   Happiest Health

   Jul 2024 — Present · Bengaluru, IN

   Focus: Stabilising and scaling organic search as a dependable growth channel.1) Technical and domain foundations: Worked on improving crawlability, internal linking, and overall site structure, while resolving legacy issues that were limiting performance. This included link profile cleanup and other domain‑level improvements that helped bring the spam score down from 40% to 1%.2) Search intent and content structure:Reorganised topics into clearer themes aligned with how people search, rather than treating keywords in isolation. This involved guiding content planning, refining category structures, and implementing structured data on key templates, particularly for articles and FAQs.3) Measurable growth and new verticals:These changes contributed to organic traffic increasing from roughly 8K to over 100K visits per month and to a more relevant mix of visits for core health topics. In addition, planned and implemented the SEO approach for a diagnostics‑focused vertical from the ground up, resulting in more than 1,500 organic visits per month and a clearer signal of search demand in that area.4) Trust, quality, and evolving search formats:Strengthened E‑E‑A‑T signals for YMYL content by formalising how experts, reviewers, and sources are presented and how sensitive topics are reviewed. In parallel, began adjusting page structures and content to perform better in answer‑oriented and conversational search experiences as they emerge.

Education

• Bangalore University

  Bachelor of Business Administration - BBA, Advertising

  2018 — 2021