Anudeep Ananth
B2B Growth Strategist | Ex-Amazon | Adept with Google Cloud, DigitalOcean | Marketer with Dev background
- Role
- Lifecycle Marketing Manager at DigitalOcean
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Anudeep Ananth
With a solid foundation of 11 years in the dynamic field of marketing, I bring to the table an adept understanding of marketing strategies, demand generation, and the nuanced world of the SaaS industry. My forte lies in steering data-driven marketing campaigns, leveraging tools like Hubspot and harnessing the power of content marketing to propel brands towards their desired business objectives.In my role as Marketing Manager at Elucidata, a leading SaaS brand, I headed initiatives that reduced the Cost Per Lead by 40% in just 3 months. Through the implementation of an end-to-end marketing funnel, I boosted the conversion of MQLs to SQLs, resulting in an increase by 8%. This was further complemented by the deployment of upselling strategies that spurred product-led growth in our SaaS offerings.During my tenure as Assistant Marketing Manager at Jiva Infotech, I incorporated innovative influencer marketing tactics that amplified our web traffic by 14% within an eight-month span. By establishing a robust LinkedIn & SEM Marketing system, we generated around 25 Sales Qualified Leads. Partnering with Adobe for campaigns, we further accomplished a revenue spike of over a Digital Marketing Manager at Telebu Communications, I managed to increase app retention to 38% by implementing in-app marketing strategies and events powered by Firebase. I also streamlined a Lead Score model which boosted conversion rates by 6%. Further, I employed A/B testing to reduce CPA for leads generated through LinkedIn by approximately 10%. By utilizing landing pages, I was able to expand our campaign spend by 300%, increase Google Ads quality score by 3 points, lift our average Ad Rank from 2.1 to 1.7, and surge our lead generation by nearly 500%.My expertise spans a broad spectrum, including performance marketing, data analytics, and digital outreach. I believe in the transformative power of well-executed marketing strategies and their ability to drive business growth, engage audiences, and build robust brand identities.
Experience
Lifecycle Marketing Manager
Oct 2023 — Present · IN
Education
Alliance University
Master of Business Administration (MBA), Marketing/Marketing Management, General
2011 — 2013
Udacity
Digital Marketing Nanodegree, Marketing
2018 — 2018
Digital Vidya
Professional Education, Digital Marketing
2017 — 2017
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