Anupamaa A. Bhave

Anupamaa A. Bhave

Hands-On Product Management & GTM Leader | Startup Founder & Acquirer | Expert in Product Strategy, Marketing & Customer Segmentation -- Ex-Amazon, Ex-BCG

Role
Sr Strategic Advisor, Transformation and Strategy Office at Internal Revenue Service
Location
Washington, DC, US
LinkedIn followers
500 followers

About Anupamaa A. Bhave

PRODUCT MANAGEMENT AND PROGRAM MANAGEMENT LEADERI build products that scale—from zero to acquisition, from Fortune 500 transformation to market disruption.Over 25 years, I\'ve turned customer insights into revenue-generating strategies across the full spectrum: founding and selling TutorNext to TutorVista (later acquired by Pearson), leading product transformations at BCG and Amazon, and modernizing critical systems at the IRS.My approach is straightforward: deeply understand the market, translate needs into clear product vision, and execute go-to-market strategies that drive real adoption and growth. Whether I\'m building from scratch or transforming established products, I focus on what matters—delivering value that customers will pay for and solutions that teams can scale.Today, I partner with startups and growth-stage companies as a fractional product leader, bringing this depth of experience to teams that need strategic product guidance without a full-time commitment.Specialties: Product Management • New Product Development • Product Strategy and Roadmap • Team Leadership • Marketing Strategy • Process Improvement • Executive Level Analytical Skills

Experience

  1. Sr Strategic Advisor, Transformation and Strategy Office

    Internal Revenue Service

    Aug 2023 — Present · US

    Directed product strategy and execution for the entire IRS IT portfolio, overseeing modernization efforts across multiple cross-functional teams. Built executive dashboards that transformed how leadership monitors performance—giving the Commissioner and C-suite direct, real-time access to mission-critical metrics and issues across 400+ concurrent projects.

Education

  • Delhi University

    B.Sc., Electronics

    1988 — 1991

  • Banasthali Vidyapith

    Masters in Computer Applications (MCA), Computer Science

    1991 — 1994

  • MIT Sloan School of Management

    MBA, Marketing and Entrepreneurship

    1999 — 2001

Skills

  • New Business Development
  • Marketing
  • Marketing Strategy
  • Sem
  • SEO
  • Business Development
  • Digital Marketing
  • Strategic Partnerships
  • Project Management
  • Enterprise Software
  • Program Management
  • Business Planning
  • Marketing Research
  • Team Management
  • Competitive Analysis
  • Start-Ups
  • Management
  • Customer Relationship Management (Crm)
  • Strategy
  • E-Commerce
  • Product Launch
  • Analytics
  • Business Strategy
  • Product Development
  • Lead Generation
  • Product Management
  • Vendor Management
  • Crm
  • Leadership
  • Product Marketing
  • Entrepreneurship

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