Anubhav Anand
Business Consultant at Accenture | CSPO®| Ex-TCSer | Author | NMIMS
- Role
- Business Consultant at Accenture
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Anubhav Anand
Anubhav is a seasoned business analyst with a strong educational foundation and a proven…
Experience
Business Consultant
Dec 2024 — Present · Pune, IN
Collaborate with marketing and creative teams to understand needs related to campaign management, gather and analyse requirement, document it and get sign-off.• Translate business needs into functional requirements for MRM and DAM systems.• Create process diagrams of the workflow in Mural and MS Visio.• Documentation: Breakdown the requirement and write user stories and acceptance criteria.• Define KPIs and success metrics for marketing operations in the requirements.• Analyze data from MRM and DAM platforms to generate insights on asset usage, campaign effectiveness, and resource utilization.• Support integration of MRM and DAM tools with Aprimo• Act as a liaison between onshore team, client and Aprimo.• Facilitate workshops and training sessions to ensure adoption of requirements and their configuration.• Recommend enhancements to MRM/DAM features based on user feedback and performance data.
Education
RGPV University
Bachelor of Engineering - BE
2012 — 2016
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