Anubhav Ghosh

About Anubhav Ghosh

I\'m a results-driven professional with diverse 13 years tenure in digital marketing…

Experience

1. Assistant Manager, Analytics & Insights

   Deloitte

   Apr 2023 — Present · Hyderabad, IN

   As a seasoned professional, I have successfully developed, implemented, and maintained a comprehensive digital analytics strategy. My role involves setting up and managing the analytics infrastructure and governance to ensure robust data practices.I collaborate closely with marketing leadership to understand and align measurement plans and requirements for our firm. Working alongside the Digital Campaign Lead and Business Partners, I define key performance indicators (KPIs) for critical campaigns. Through meticulous data mining and in-depth analysis, I formulate hypotheses and implement actionable recommendations to enhance the performance of our marketing initiatives.I present performance reports to stakeholders, emphasizing insights that drive tangible business results. Additionally, I manage website tracking elements and oversee continuous monitoring and reporting on our digital channels. I identify performance gaps and provide strategic recommendations for improvements.As the digital analytics point of contact for the wider marketing team and the Irish representative in the firm\'s global analytics community, I support ad hoc data analysis requests across various domains, including web, social, search, and CRM.