Anubhav Gupta

About Anubhav Gupta

With proven expertise in managing complex customer journeys across mobile and web platforms, I specialise in transforming data into personalised marketing experiences that drive conversions. My hands-on experience with platforms like CleverTap, MoEngage, and Marketo has empowered leading brands to scale their automation strategies and achieve measurable growth.I craft intelligent, event-triggered campaigns using behavioral insights, advanced segmentation, and continuous testing to ensure the right message reaches the right audience—at exactly the right time. Whether it\'s optimizing lifecycle marketing flows or enhancing multi-channel engagement, I’m passionate about blending Martech innovation with a customer-first mindset to drive retention and ROI. What I Bring to the Table:Full-funnel Marketing Automation Strategy development and executionDeep knowledge of event-based triggers, journey orchestration, and behavioral segmentationExpertise in A/B testing, campaign analytics, and Martech integrationTrack record of delivering scalable, measurable outcomes for brands like SpiceJet, Lenskart, SBI Life, and Tech Mahindra Core Tools & Competencies:CleverTap | MoEngage | Marketo | Customer Engagement | Lifecycle Marketing | Retention Strategy | Campaign Optimization | Data-Driven Decision Making | Cross-Channel Automation | Martech Stack Management Open to exploring impactful opportunities where marketing automation fuels customer growth and business performance.

Experience

1. Senior Marketing Automation Specialist

   DWAO

   Apr 2025 — Present · Gurugram, IN

   Hands-on experience with leading Marketing Automation Platforms, including CleverTap, MoEngage, and Marketo by Adobe.2. Successfully managed and coordinated multiple client projects, delivering high-quality results aligned with performance goals and timelines.3. Worked with major clients such as SpiceJet, Lenskart, SBI Life, and Tech Mahindra, addressing complex business needs and delivering customised marketing solutions.4. Designed and executed complex, goal-oriented use cases, tailored to client objectives such as user acquisition, retention, and reactivation.5. Developed and managed cross-channel marketing campaigns across Email, SMS, WhatsApp, and other key communication channels.6. Led the integration and implementation of marketing automation tools for new client setups, ensuring smooth onboarding and system alignment.7. Conducted detailed analytics and reporting to track conversions, campaign performance, and customer engagement metrics.8. Managed data segmentation and set up behaviour-based triggers to target specific user segments with personalised content.9. Created dynamic, personalised messaging to enhance engagement and increase conversion rates.10. Involved in campaign planning and strategy development, contributing to continuous improvement in campaign performance and ROI.

Education

• Chandigarh Group Of Colleges

  Bachelor of Technology - BTech

  2018 — 2022