Anubha Tripathi
With over 15 years of experience in strategic marketing, I specialize in driving lead generation and building successful, profitable brands. Let’s connect to elevate your business and achieve impactful results.
- Role
- Head of Marketing at Leenticing Global
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Anubha Tripathi
With a proven track record in marketing management and business development within the IT startup ecosystem, I specialize in crafting and executing strategic marketing initiatives that drive brand growth, customer engagement, and revenue. I excel at identifying new business opportunities, fostering strategic partnerships, and navigating complex market dynamics. My expertise includes leading cross-functional teams, managing impactful product launches, and optimizing go-to-market strategies. By leveraging data-driven insights and advanced digital marketing tools, I help companies enhance their competitive edge and accelerate customer acquisition. Let’s connect to explore how I can help your business innovate, scale, and achieve your growth objectives.
Experience
Head of Marketing
Jun 2024 — Present · Dubai, AE
Creating and executing a comprehensive marketing strategy aligned with the company\'s business goals, target audience, and competitive landscape.• Managing and enhancing the agency\'s brand reputation and ensuring brand consistency across all marketing channels and communications.• Overseeing lead generation initiatives to attract B2B clients (such as travel agents, tour operators, corporate clients) and optimizing conversion rates through effective marketing campaigns.• Implementing digital marketing strategies including SEO, PPC advertising, email marketing, social media marketing, and content marketing to increase online visibility and engagement.• Collaborating with product and sales teams to develop effective marketing collateral, sales tools, and promotional materials that highlight the agency\'s products and services.• Conducting market research and competitor analysis to identify market trends, customer needs, and opportunities for growth. Using data-driven insights to refine marketing strategies and tactics.• Planning, executing, and measuring the performance of marketing campaigns to ensure they are achieving desired outcomes and ROI.• Managing the marketing budget effectively, allocating resources wisely, and optimizing spend to maximize results.• Developing and nurturing strategic partnerships with other businesses, industry influencers, and stakeholders to enhance the agency\'s market reach and credibility.• Building and leading a high-performing marketing team, providing guidance, mentorship, and professional development opportunities to ensure continuous growth and success.•Monitoring key marketing metrics and KPIs, preparing regular reports on marketing performance, and presenting insights and recommendations to senior management.•Ensuring all marketing activities comply with legal and ethical standards, including data protection regulations and industry best practices.
Education
Thakur Institute of Management Studies, Career, Development and Research
MCA
2005 — 2008
Wilson College Chowpatty Mumbai 400 007
Bachelor of Science - BS
2002 — 2005
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